Sponsored in part by Allen Samuels Tyler, Brookshire Grocery Company, and the Centene Corporation, participants from communities all over East Texas can join together to create a healthier East Texas.  The kick-off event for Lighten Up East Texas will be held at the Broadway Square Mall in Tyler.  On Friday, January 9, registration will be open from 5pm until 8pm, and on Saturday, January 10, 2015, from 11am until 2pm.  Registration tables will be located inside the mall on both days.  Prize giveaways will be available on Saturday, January 10.

There is no cost to participate.  Lighten Up East Texas is a regional weight loss challenge, created by the Fit City Tyler Coalition,  in which individuals, teams and communities can compete to lose weight and improve their health.  Participants will receive entries into a grand prize drawing for every 5 percent of weight that is lost, calculated from an official starting weight and a final weight that is obtained at the end of the challenge.  Participants can enter at the KickOff event on January 9th or 10th, or they can choose to register at any East Texas weighing location listed on  Registration into the regional weight loss challenge will last from Friday, January 9th  through February 28th.

Donated by Allen Samuels Tyler, the grand prize drawing will be a new car!  Other great prizes will include $5,000 worth of Brookshire’s gift cards, usable at any Brookshires and any Super1Foods location in East Texas.  “Our goal for this event is to encourage East Texans to take control of their health, to make smart and healthy choices, to make time for physical activity and to ultimately lose weight in a healthy way,” says George Roberts, chief executive officer of NET Health and co-chair of Fit City Tyler.

“When we established Fit City Tyler in 2010, our mission statement was to “make Tyler a Fit City one step, one bite and one health-conscious decision at a time,” said Dave Berry, co-chair of Fit City Tyler. “We’ve seen much success by individuals and by groups. Now we are asking the entire East Texas region to join us in adopting healthy behaviors.”

“We are pleased to partner with Lighten Up East Texas to help every person in our community to have opportunity to be the healthiest they can be,” said Tyler Mayor Martin Heines.

In addition to Allen Samuels, Brookshire’s and Centene, platinum sponsors for Lighten Up East Texas include NET Health and the Tyler Morning Telegraph.  Gold sponsors include the City of Tyler, Tyler Today, CBS19 and Trinity Mother Frances Hospitals and Clinics.  Individuals from across East Texas are encouraged to participate.  For more information, please visit